Workflow Driven Design

Cortney's design philosophy centers on a workflow-driven approach, placing a strong emphasis on creating interfaces and systems that align with users' specific tasks and processes.

Instead of the traditional screen-by-screen design method, her approach is user-centric, focusing on understanding how users interact with a product or system in their daily routines. It ensures that the design effectively supports these activities, tailoring it to suit particular workflows or tasks.

This approach is particularly well-suited for high-touch trading platforms, where the primary goal is to enhance user efficiency and productivity by streamlining processes, reducing cognitive load, and eliminating unnecessary steps.

Design Systems

Cortney is an advocate for the use of design systems to create cohesive and consistent user experiences across various digital platforms. Cortney's expertise in this area ensures that her team follows best practices when creating and utilizing design systems, which not only enhance the efficiency of design processes but also maintain brand identity and visual consistency.

By incorporating design tokens, she streamlines the translation of design decisions into code, allowing for smoother collaboration between designers and developers.

This systematic approach to design empowers her team to deliver high-quality and uniform design solutions that resonate with users and align seamlessly with clients' branding and user experience objectives.